Tuesday, March 17, 2015

Apple plans to steal more Android customers by accepting their trade-ins

galaxy s4 vs iphone 5

One annoyance for many folks looking to leave the Android camp is that they can’t trade their device in if they plan to do their business at the Apple store — Apple only ever cared to buy back their own phones and tablets. A new rumor suggests that could be changing, though.

According to 9to5Mac, Apple is looking to introduce a trade-in system for folks who might own Android and Windows Phone devices. The process will be just like your typical trade-in at any retail store or carrier: you take your phone in, they give you a trade value based on its condition, and you decide whether you want to keep your device or fork it over for store credit.

You’re probably vomiting at the thought of letting Apple judge the value of a device that wasn’t conceived within their Cupertino halls. Believe me, I’m with you. But the company partners with BrightStar to monitor the trade-in values for their own products, and there’s no reason that partnership wouldn’t extend here (in fact, we’d say it’s almost necessary for Apple to team up with existing trade-in valuation companies to execute this ambitious undertaking).

Apple’s already had themselves an unfathomable quarter, and giving Android users an easier way to transition certainly won’t hurt. Would you or anyone you know be more willing leave Android and give the “dark side” a shot through the sheer ease of being able to swap your hardware at one destination?

from Phandroid http://ift.tt/1BR4b56

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